Postal Address
McEwan Media Publishing
P.O.Box 1647
Sun Valley
Noordhoek
South Africa
7985
Fax: +27(0)866 705 197
McEwan Media Publishing
An Introduction
McEwan Media Publishing is a full-service multi-media production and web publishing company based in Cape Town, South Africa.
Specializing in three dynamic areas of media production, namely;
VIDEO |
PRINT |
WEB |
Our services, broadly defined within these three categories include a unique combination of highly effective products and services which are deliverable both as working applications and back-end operations. We are able to integrate highly effective applications into any website design structure and can optimise these for efficient delivery on any web platform. Our products have been proven to effectively promote interaction and accessibility of products and services to new markets internationally.
A brief description of some important considerations which should be understood prior to exploring our web services are as follows;
Interactive Social Media has, in recent years dramatically transformed the way in which modern business and organizations are able to communicate with customers, conduct business, and run awareness campaigns utilizing the vehicle of the World Wide Web.
In addition, the ability to deliver visual media composed in multiple formats via a highly customizable, cost-effective and efficient delivery platform has greatly transformed the way in which businesses are able to approach new markets, maintain existing, and create increased exposure and product awareness.
Accessible Multi-Media
Although the inclusion of attractive visual elements can both enhance and entertain visitors to company websites, many obstacles can be experienced if not presented correctly. Ease of accessibility and inclusion of informative content that is both easy to find and to interact with, will enhance the visitors experience and so increase the chances of interaction. If pages take too long to load, or if information is hard to find, visitors and potential clients will simply navigate away from the site and redirect their browsing elsewhere. The efficient design of multi media components is therefore very important.
Communication Design
When included and presented properly within the front-end delivery model of business websites, multimedia content can greatly enhance and attract many new visitors and potential future clients to a website. Poorly designed media content however, can be a barrier to effective communication, and for this reason it is of vital importance that “communication design” is carefully planned and incorporated into the design matrix of any site, especially at the development stage.
Interactive
Effective communication, coupled with interactive elements such as blog posts, is what makes the internet an indispensable tool for business and organizations alike. Access to the exchange of opinions, ideas and customer sentiments can give business the opportunity of discovering in real terms just how their products, company and services are perceived. By incorporating well-placed interactive components on their site, they are also able to find out first hand what the present needs and expectations of their customers are, and what these will be going forward, facilitating the ability to plan ahead and even predict future trends.
Media Asset Development
For this reason, the development of appropriate and relevant “media assets” designed to achieve maximum impact and longevity should be developed at the outset. Assets that can be easily accessed, and used for inclusion across the media spread in different formats are essential in order to achieve a productive output within cost-effective parameters. Campaign design and frequency of updates are all-important here as visitors will expect web content to be updated on a regular basis, if not daily.
Interactive Web "Front-End"
In many businesses, existing "linear" models have been extended and augmented by the inclusion of a strong web presence or “front-end”. Establishing such an interactive business front-end can greatly enhance and compliment the client-business relationship and make the "service interface" more accessible to clients 24/7. It has also become apparent that potential clients will often first search for the services or products they require by browsing the internet and most often, have already made their decision to purchase before contact is made by them directly to the supplier they have chosen. For this reason, an efficient, interactive web front-end is of vital importance.
Many companies have taken full advantage of this interactive interface and have realised that in order to transact and conduct business successfully on the internet, they have to ensure that concise and clear information is given and that a secure and efficient delivery platform is chosen to showcase and effectively present their site content, products and services. In so doing, the more "successful" companies have been able to pre-empt and maximize the chances of such "first contact" being made.
Interactive Storefront
If information is presented and optimized in such a way as to invite the interest of clients and visitors to be expressed via making this "first contact" the next step is to facilitate a "seamless" purchase of a product or service online. The website then becomes an important tool not only to broadcast or to disseminate information, but also to collect. As such, an eCommerce component added to the site becomes an important component which effectively transforms the site into an income-generating store-front which in the process will contribute directly to sales turnover
Well-designed regular product awareness campaigns are a way to promote continued visits to a dynamically constructed, constantly updated website.
At McEwan Media Publishing we are able to work with you to achieve all this and can evaluate your existing business model and gauge how to extend this onto the web in such a way as to compliment your business. Specialists in developing appropriate web strategies aimed at increasing exposure to new markets, our focus is on increasing traffic to your site and thereby creating awareness of your company, its products and services which will translate directly into sales.
In order to achieve this, our focus is on “communications design” and we apply a vast skill-set of multi media expertise, encompassing video, print, design, back-end scripting and web market development which we combine with many other elements to both design and produce highly effective websites that achieve maximum exposure.
Please browse our site should you require an in-depth overview of our many services or require more product-specific information.
If you have any queries, or need a quotation for any of our services, please do not hesitate to contact us directly at Web Business Enquiries and we will assist you wherever possible.
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| Your Sincerely |
| Greg McEwan-Kocovaos |
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| McEwan Media Publishing |
| Cape Town, South Africa |
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